Demand generation and growth marketing for B2B SaaS. Drive qualified trials, reduce churn, and scale revenue predictably.
Free trials and freemium plans attract tire-kickers. You need better qualification and nurture to convert to paid.
Acquiring customers is expensive when they churn in 6 months. You need onboarding and expansion strategies.
Sales cycles are long and multi-touch. You need attribution that connects marketing spend to closed revenue.
Optimize free trial and freemium experiences. In-app messaging, usage-based triggers, and sales handoffs at key moments.
Reduce churn with proactive onboarding and support. Identify expansion opportunities through usage data and health scores.
Track every touchpoint from anonymous visitor to closed deal. Prove which channels and campaigns drive revenue.