A B2B SaaS platform systematically optimized their trial signup and onboarding process, dramatically improving conversion and activation rates.
Only 2.1% of visitors started trials. Of those, just 28% activated. Long signup form and confusing onboarding were major barriers. Needed to improve both top-of-funnel conversion and product activation.
We believed that reducing signup friction, providing immediate value, and implementing contextual onboarding would increase trial starts and dramatically improve activation rates.
Reduced signup form from 12 fields to 3 (email, password, company). Implemented social login options. Created interactive product tour highlighting key features. Added progress checklist for onboarding tasks. Launched targeted emails based on user behavior. A/B tested messaging emphasizing different value props. Added live chat support during onboarding.
| Metric | Before | After | Change |
|---|---|---|---|
| Trial Signup Rate | 2.1% | 5.4% | +157% |
| Trial-to-Paid | 12% | 24% | +100% |
| Day 1 Activation | 28% | 61% | +118% |
| Time to First Value | 18 hours | 6 minutes | ↓98% |
Growth trajectory showing +157% improvement in trial signup rate
Duration
4 months
Launch Date
February 2024