Performance marketing agency with a product approach.
We focus on building scalable, efficient campaigns that drive results.
The largest online financial university in the Russian-speaking space.
- Implemented a digital strategy - The service has attracted investment and is actively developing. - More than 150,000 graduates of paid and free courses who have mastered new skills and professions
- Custom scenario development - Analysis of hundreds of marketing hypotheses - Research: market, interviews, CJM - Branding and identity - Setting up and maintaining social media, search and advertising campaigns - Setting up analytics and reporting systems - End-to-end analytics - Dashboard with key metrics
A well-known brand of accessories for women. Chain of 100 stores.
- Number of customers and partners increased, order value decreased by 40% - Tested hypotheses, identified key metrics, prioritized products, got more than 100 insights - Formed backlog and set of hypotheses to work with Retention
- Developed advertising campaigns to test key hypotheses - Development of recommendations to reduce the cost of attracting customers - Data-driven media planning - Setting up and maintaining advertising campaigns in Facebook Ads, Google Ads, Yandex Direct - End-to-end analytics - Setting up analytics systems and reports - Dashboard with key metrics - UX-testing
Digital commercial real estate investment platform
- The cost of a new platform user has decreased by 40% - Growth of registered users - Implemented a digital strategy
- Developed advertising campaigns to test key hypotheses - Development of recommendations to reduce the cost of attracting customers - Data-driven media planning - Setting up and maintaining advertising campaigns in Facebook Ads, Google Ads, Yandex Direct - End-to-end analytics - Setting up analytics systems and reports - Dashboard with key metrics
Skin care cosmetics brand
- Implemented a digital marketing strategy - Implemented CRM marketing - Backlog and set of hypotheses for work with client base formed - Decrease of the cost of the order by 40%, increase of the number of orders through the Internet by 120%.
- Research: market, interviews, CJM - Corporate Identity and Identity - Custom scripting - Analysis of hundreds of marketing hypotheses - Setting up and running Facebook Ads, Google Ads, Yandex Direct, Yandex Zen, Tik Tok Ads advertising campaigns - Configuring analytic systems and reports - End-to-end analytics - Dashboard with key metrics - UX-testing
A law firm and an international platform that brings together recognized experts
- 3 years of stable and uninterrupted operation of the platform - Meet tight deadlines - The number of users and customers is constantly growing
- Corporate Identity and Identity - Website and mobile version - SEO support - UX testing - Analysis of hundreds of hypotheses - Analytics systems integration
We dive into the client's business. We get acquainted with the specifics of the client's unique selling proposition, its products and services, the sales system and the current marketing strategy of the company. On the basis of this analysis we build further performance strategy within the framework of overall marketing.
Establishing a system of performance evaluation, transparent both for the client and for the agency. We work with certain KPI (key performance indicators), according to which you can easily assess the results of our work. We are also ready to offer you the most optimal metrics or a matrix of metrics, corresponding to the industry or category of business, to identify and implement a system of benchmarks and comparative evaluation for future advertising campaigns.
Delivering sales and results. After the launch of advertising, we collect the results and analyze them, identifying what can work better and what needs to be abandoned. Measurement and adjustments happen in parallel with the real-time placement workflow: we know how much it costs a potential customer at each stage of the sales funnel in each advertising channel.
Running advertising campaigns
Production of creative materials, texts
Data-driven media planning
Working with web and mobile products
Maintenance, optimization, reporting
Results analysis at the deep levels of the funnel
Running Facebook Ads, Google Ads, TikTok Ads, Apple Search Ads, Snapchat, LinkedIn, Twitter
Analyzing the settings of advertising accounts: Facebook Ads, Google Ads, TikTok Ads
Recommendations to reduce the cost of attracting customers
Evaluating creative materials and developing a communication map
Audit of existing ads: Facebook Ads, TikTok Ads
Recommendations for improving the performance of banners
Communication map development
Production of texts and visual ideas for performance banners
Creating a 3-month hypothesis testing plan
Creative idea development for tests and games
Game mechanics design
Creating a separate engagement funnel through a special project
Project production: copywriting, design, layout and programming
Preparation of creative materials to promote the special project
WE WORK WITH:
MED TECH • REAL ESTATE • FIN TECH •
E-commerce • Web APPS •
TELECOM• EDUTECH • products and services •
MED TECH • REAL EState • FIN TECH •
E-commerce • Web apps
TELECOM • EDU TECH • PRODUCTS AND SERVICES •
E-commerce • Web APPS •
OUR TEAM & PEOPLE
We are strictly focused on ROI. This helps our clients increase revenue from new users and get more leads from potential clients.
Ezca is one of the industry leaders in building results-driven growth strategies in social media advertising, search engine marketing, SEO promotion methods and lead generation. We focus on creating scalable and effective campaigns that get results.