Marketing strategies for fintech companies. Navigate regulations, build trust, and acquire customers in banking, payments, lending, and crypto.
Financial services advertising is heavily regulated. You need compliant creative and messaging that still converts.
Consumers are wary of new financial products. You need social proof, security messaging, and transparent communication.
CPAs in fintech can exceed $200. You need strategies to reduce CAC and increase customer lifetime value.
Work with legal to create ads that meet regulatory requirements. Clear disclosures, risk warnings, and approved claims.
Educational content that explains your product. Security certifications, customer testimonials, and transparent pricing.
Incentivize referrals with rewards programs. Word-of-mouth and social proof reduce CAC and increase conversion rates.