A B2B SaaS company created a library of product videos that educated prospects, reduced support burden, and dramatically shortened sales cycles.
Sales cycles were 9-12 months. Demos required custom presentations for each prospect. Support team overwhelmed with basic questions. Needed to scale education without increasing headcount.
We believed that by creating self-serve video content for every feature, use case, and objection, prospects could educate themselves, arrive at demos more qualified, and move faster through evaluation.
Produced 80+ product demo videos covering every feature. Created use case videos for each industry vertical. Filmed customer testimonial interviews. Built video knowledge base. Implemented video analytics to track engagement. Created personalized video outreach for enterprise prospects. Optimized videos for SEO.
| Metric | Before | After | Change |
|---|---|---|---|
| Average Sales Cycle | 9.8 months | 5.9 months | ↓40% |
| Demo-to-Close Rate | 18% | 34% | +89% |
| Support Tickets | 450/mo | 180/mo | ↓60% |
| Video Completion Rate | N/A | 68% | New |
Growth trajectory showing ↓40% improvement in average sales cycle
Duration
7 months
Launch Date
June 2023