User acquisition and retention for mobile apps. Drive installs, optimize onboarding, and maximize in-app revenue across iOS and Android.
ATT framework limits tracking. You need probabilistic modeling and creative testing to optimize campaigns.
CPIs are rising while Day 7 retention drops. You're acquiring users who churn before generating revenue.
Free users don't convert to paid. You need better onboarding flows and monetization strategies.
Leverage SKAdNetwork, MMPs, and incrementality testing. Creative-led optimization when attribution is limited.
A/B test onboarding flows to improve Day 1, Day 7, and Day 30 retention. Reduce time-to-value for new users.
Optimize paywall placement, pricing, and messaging. Push notifications and email flows drive re-engagement.