A B2B services firm built a comprehensive content program that positioned them as the industry authority while generating thousands of qualified leads.
Zero brand recognition in a crowded market. No organic traffic. Sales team struggling to get meetings. Needed to build credibility and generate inbound demand without huge ad budgets.
We theorized that by publishing authoritative research, comprehensive guides, and tactical how-to content, we could capture organic search traffic while building brand authority that shortened sales cycles.
Published original industry research report with 2,000+ survey responses. Created 50+ in-depth guides and playbooks. Launched weekly blog with tactical advice. Developed free tools and calculators. Implemented content hub architecture. Built distribution strategy across LinkedIn, email, and guest publications. Optimized all content for SEO.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Organic Traffic | 1.2K | 145K | +11,983% |
| Qualified Leads per Month | 15 | 700 | +4,567% |
| Keywords Ranking Top 3 | 8 | 340 | +4,150% |
| Content Downloads | 45/mo | 3,200/mo | +7,011% |
Growth trajectory showing +11,983% improvement in monthly organic traffic
Duration
14 months
Launch Date
October 2022