A B2B software platform built a content moat that drove massive organic traffic growth and positioned them as the category leader.
The company had virtually no organic presence, with less than 5K monthly visitors from search. They were spending $200K/month on paid channels with rising costs. Competitors dominated search results for all high-intent keywords. They needed a long-term strategy to reduce acquisition costs and build brand authority.
We believed that by creating comprehensive, high-quality content targeting every stage of the buyer journey, optimizing technical SEO, and building authoritative backlinks, we could capture significant organic traffic and establish thought leadership in the space.
Conducted extensive keyword research identifying 2,000+ target keywords. Created a content hub structure with pillar pages and topic clusters. Published 150+ in-depth articles, guides, and case studies. Fixed technical SEO issues including site speed, mobile optimization, and schema markup. Built backlinks through digital PR and guest posting. Optimized conversion paths for organic traffic.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Organic Traffic | 4.8K | 520K | +10,733% |
| Keywords Ranking Top 10 | 42 | 1,247 | +2,869% |
| Monthly Organic MQLs | 35 | 980 | +2,700% |
| Domain Authority | 28 | 67 | +139% |
Growth trajectory showing +10,733% improvement in monthly organic traffic
Duration
18 months
Launch Date
September 2022