Ezca
About EZCA

Performance Marketing That Drives Measurable Growth

We're not a traditional agency. We're a performance marketing partner built on the squad model—dedicated teams that own your growth from strategy to execution.

Our Mission

We exist to help ambitious companies scale profitably through data-driven performance marketing. Too many businesses waste budget on vanity metrics and disconnected campaigns. We believe marketing should be measurable, accountable, and directly tied to revenue.

That's why we built EZCA around the squad model—cross-functional teams that work like your internal product team, but focused entirely on growth. No account managers playing telephone. No siloed specialists working in isolation. Just dedicated experts who know your business, test relentlessly, and optimize for the metrics that matter.

Why EZCA

Squad-Based Structure

Dedicated cross-functional teams that own your growth. No handoffs, no account managers—just experts who know your business inside out.

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Data-Driven Decisions

Every campaign is built on hypotheses, tested rigorously, and optimized based on real-time data. No guesswork, just measurable results.

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Rapid Iteration

We move fast. Weekly sprints, daily standups, and continuous optimization mean your campaigns improve constantly, not quarterly.

Full Transparency

Real-time dashboards, weekly reports, and direct access to your squad. You always know what's working, what's not, and why.

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The Squad Model

Each squad is a self-contained growth team of 3–5 specialists working exclusively on your account for 90-day sprints. Your squad typically includes:

  • Growth Strategist — Owns the roadmap, hypotheses, and overall performance
  • Channel Specialists — Experts in paid search, paid social, SEO, or email
  • Data Analyst — Tracks metrics, builds dashboards, and identifies optimization opportunities
  • Creative Lead — Designs ads, landing pages, and messaging that convert

Every 90 days, we review results, refine the strategy, and plan the next sprint. This structure ensures accountability, deep expertise, and continuous improvement—no bureaucracy, just results.

Meet the Team

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Bogdan Rubtsov

Founder & CEO

Former growth lead at a Series B SaaS. Built and scaled 3 in-house growth teams before founding EZCA.

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Sarah Martinez

Head of Strategy

10+ years in performance marketing. Led acquisition for e-commerce brands doing $50M+ ARR.

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Jordan Kim

Lead Data Analyst

Ex-Google Analytics consultant. Obsessed with attribution modeling and incrementality testing.

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Maya Patel

Creative Director

Award-winning designer with a conversion-first mindset. Every pixel serves a purpose.

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Chris Thompson

Paid Media Lead

Managed $20M+ in annual ad spend across Google, Meta, and LinkedIn. Performance is everything.

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Emily Rodriguez

SEO & Content Lead

Built organic channels from zero to 500K monthly visitors. Content that ranks and converts.

Trusted By

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Ready to Build Your Squad?

Let's discuss how a dedicated growth team can transform your marketing performance