Account-based marketing and demand generation for B2B companies. Target decision-makers, shorten sales cycles, and close enterprise deals.
Enterprise deals require buy-in from multiple stakeholders. You need ABM strategies that reach the entire buying committee.
Enterprise deals take 9-18 months. You need nurture campaigns that keep prospects engaged through lengthy evaluations.
Sales credits deals to relationships, not marketing. You need attribution that shows marketing's role in pipeline creation.
Target high-value accounts with personalized campaigns. Coordinate marketing and sales outreach across buying committees.
Create content that educates and builds trust. Webinars, research reports, and executive briefings position you as experts.
Track marketing's influence on every deal. Multi-touch attribution shows which campaigns and content drive pipeline.