An e-commerce brand built a system for collecting and amplifying user-generated video content that dramatically improved ad performance and built community.
Polished product photos and videos had declining performance. Creative fatigue was constant problem. Needed fresh, authentic content at scale without massive production costs.
We theorized that real customer videos showing authentic use cases would outperform studio content, build social proof, and provide endless creative variations to combat fatigue.
Launched customer video submission program with incentives. Created Dropbox for customers to upload videos. Trained team to identify top content. Ran spark ads amplifying organic customer posts. Built 200+ video ad library. Implemented systematic creative testing. Created compilation videos showcasing multiple customers.
| Metric | Before | After | Change |
|---|---|---|---|
| UGC Video Submissions | 5/mo | 380/mo | +7,500% |
| Ad CTR | 1.4% | 4.8% | +243% |
| ROAS | 2.8x | 6.2x | +121% |
| UGC-Driven Revenue | N/A | $3.2M | New |
Growth trajectory showing +7,500% improvement in ugc video submissions
Duration
8 months
Launch Date
September 2023