A developer tools platform leveraged content marketing, community building, and strategic paid acquisition to achieve exponential growth.
Despite having a strong product, the company struggled with awareness and user acquisition. Their freemium model wasn't converting, and organic growth had plateaued at 10K users. They needed a scalable acquisition strategy that aligned with their product-led growth motion.
We theorized that by creating high-value technical content, building an engaged developer community, and running targeted campaigns to drive free signups, we could create a flywheel effect where users would naturally invite teammates and upgrade to paid plans.
Launched a technical blog with in-depth tutorials and case studies. Built integrations with popular developer tools. Created a community Slack channel and hosted monthly webinars. Ran LinkedIn and Reddit campaigns targeting developers. Implemented in-product growth loops and referral incentives. Optimized onboarding to showcase value within 5 minutes.
| Metric | Before | After | Change |
|---|---|---|---|
| Total Users | 10,000 | 100,000 | +900% |
| Free-to-Paid Conversion | 8% | 18% | +125% |
| Monthly Recurring Revenue | $45K | $380K | +744% |
| Organic Traffic | 5K/mo | 85K/mo | +1600% |
Growth trajectory showing +900% improvement in total users
Duration
12 months
Launch Date
March 2023