A SaaS company built a content engine targeting buyer-intent keywords that drove massive trial signups directly from organic search.
Competing against established players for branded and category keywords. Needed to capture users actively searching for solutions. Content was too top-of-funnel and not converting.
We believed that by creating bottom-funnel content targeting comparison, alternative, and problem-solving searches, we could capture high-intent traffic that converted directly to trials.
Created 100+ comparison pages ([Product] vs [Competitor]). Published detailed alternative guides. Developed solution-specific landing pages for each use case. Built interactive comparison tools. Optimized for "best [category]" searches. Created video demos for each guide. Implemented smart CTAs based on page content.
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Trial Signups | 850/mo | 4,200/mo | +394% |
| Comparison Page Traffic | 2.1K/mo | 67K/mo | +3,090% |
| Trial Signup CVR | 1.8% | 4.6% | +156% |
| Organic Revenue | $45K/mo | $340K/mo | +656% |
Growth trajectory showing +394% improvement in organic trial signups
Duration
11 months
Launch Date
May 2023