A B2B SaaS company partnered with respected industry experts to create authoritative content that positioned the brand as the category leader.
Unknown brand in established market. Enterprise buyers skeptical of new solution. Sales team couldn't get past gatekeepers. Needed credibility and trust from third-party voices.
We believed that by partnering with respected industry experts to co-create content, we could borrow their credibility, reach their audiences, and accelerate enterprise sales cycles.
Identified 25 industry thought leaders with engaged audiences. Created partnership program offering value (exposure, co-marketing, affiliate). Co-produced webinars, research reports, and articles. Launched expert advisory board. Featured experts in product launch campaigns. Created attribution tracking for expert-influenced deals. Built case studies with expert endorsements.
| Metric | Before | After | Change |
|---|---|---|---|
| Enterprise Qualified Leads | 18/mo | 55/mo | +206% |
| Expert-Influenced Pipeline | $0 | $12.4M | New |
| Content Reach | 25K | 780K | +3,020% |
| Enterprise Close Rate | 12% | 28% | +133% |
Growth trajectory showing +206% improvement in enterprise qualified leads
Duration
10 months
Launch Date
December 2023