A digital media company deployed AI to automatically test headlines, personalize article recommendations, and optimize content, dramatically improving engagement metrics.
Content team publishing 50+ articles daily with inconsistent performance. Manual A/B testing was too slow. Generic homepage wasn't relevant to individual readers. Engagement rates declining.
We believed that by using AI to automatically test headlines, personalize content recommendations, and optimize article structures, we could dramatically improve click-through rates and time on site.
Implemented AI headline generator creating 10 variations per article. Built automatic A/B testing selecting winning headlines in real-time. Deployed personalization engine showing relevant articles per visitor. Created AI summary generator for long articles. Implemented predictive model for article virality. Built automated content tagging and categorization.
| Metric | Before | After | Change |
|---|---|---|---|
| Article CTR | 2.8% | 8.7% | +211% |
| Time on Site | 2:15 | 6:48 | +202% |
| Pages per Session | 1.4 | 4.2 | +200% |
| Return Visitor Rate | 12% | 34% | +183% |
Growth trajectory showing +211% improvement in article ctr
Duration
6 months
Launch Date
May 2023