A direct-to-consumer fashion brand scaled from $3M to $10M+ in annual revenue through strategic social media advertising and influencer partnerships.
The brand had strong product-market fit but was struggling to scale profitably on Meta. Rising CPMs and iOS 14 tracking limitations made it difficult to maintain ROAS above 3x. They needed to diversify channels and improve creative performance to break through the $3M revenue ceiling.
We believed that by expanding to TikTok, implementing a rigorous creative testing framework, and leveraging user-generated content, we could reduce creative fatigue, lower acquisition costs, and tap into new audience segments while maintaining profitability.
Launched TikTok advertising with native-style content. Built a creator network of 50+ micro-influencers. Implemented weekly creative testing with 20+ new ad variations. Developed a post-purchase email sequence to increase LTV. Created product bundles to boost AOV. Launched a loyalty program to improve retention.
| Metric | Before | After | Change |
|---|---|---|---|
| Annual Revenue | $3.2M | $10.8M | +238% |
| Blended ROAS | 3.1x | 5.8x | +87% |
| Average Order Value | $68 | $90 | +32% |
| Customer LTV | $142 | $267 | +88% |
Growth trajectory showing +238% improvement in annual revenue
Duration
10 months
Launch Date
May 2023