An e-commerce brand built a comprehensive email marketing program that became their most profitable channel and reduced paid acquisition dependency.
Email generated only 8% of revenue. List growth was slow. Generic batch campaigns had low engagement. Over-reliance on paid ads made business vulnerable to platform changes.
We believed that by building sophisticated automation flows, implementing behavioral segmentation, and creating personalized campaigns, email could become a major revenue driver while improving customer LTV.
Implemented 25+ automated email flows including welcome series, browse/cart abandonment, post-purchase, replenishment reminders, win-back campaigns, and VIP nurture. Created quiz funnel for list growth. Launched SMS for time-sensitive offers. Built dynamic product recommendations. Implemented sunset policies for engagement. Created holiday campaign calendar.
| Metric | Before | After | Change |
|---|---|---|---|
| Email Revenue % | 8% | 45% | +463% |
| List Size | 85K | 520K | +512% |
| Revenue per Subscriber | $1.80/yr | $12.40/yr | +589% |
| Automated Flow Revenue | $15K/mo | $280K/mo | +1,767% |
Growth trajectory showing +463% improvement in email revenue %
Duration
9 months
Launch Date
January 2024