A fashion startup leveraged TikTok's algorithm with authentic creator content and viral trends to achieve explosive growth.
Brand new fashion startup with zero social presence competing against established brands. Needed to build awareness and drive sales on limited budget. Traditional fashion marketing wasn't working for Gen Z audience.
We believed TikTok's algorithm favored authentic, entertaining content over polished ads. By creating native-style videos featuring real customers and trending sounds, we could achieve organic reach that amplified paid spend.
Partnered with 30+ micro-creators to produce authentic styling videos. Launched TikTok Shop integration. Created branded hashtag challenge. Ran spark ads to amplify top organic posts. Implemented TikTok Pixel for retargeting. Built user-generated content program incentivizing customers to post.
| Metric | Before | After | Change |
|---|---|---|---|
| Revenue | $120K/mo | $660K/mo | +450% |
| TikTok Followers | 2K | 285K | +14,150% |
| ROAS | 2.1x | 6.4x | +205% |
| CAC | $68 | $29 | ↓57% |
Growth trajectory showing +450% improvement in revenue
Duration
6 months
Launch Date
March 2024