A beauty brand built a systematic micro-influencer program that created authentic content and drove massive sales growth.
Macro-influencer partnerships were expensive with poor ROI. Needed scalable creator strategy that felt authentic. Traditional ads were being ignored by target audience.
We believed that 100+ micro-influencers (10K-100K followers) would deliver better engagement and ROI than few macro-influencers, while creating endless authentic content for amplification.
Built creator database of 500+ relevant micro-influencers. Created tiered partnership program (gifted, affiliate, paid). Launched creator portal for content submission. Established content rights and usage guidelines. Amplified top creator content through paid ads. Implemented affiliate tracking for all partnerships. Created monthly creator challenges with prizes.
| Metric | Before | After | Change |
|---|---|---|---|
| Active Creator Partnerships | 8 | 165 | +1,963% |
| UGC Content Generated | 12/mo | 340/mo | +2,733% |
| Influencer-Driven Revenue | $85K | $4.8M | +5,547% |
| Cost per Acquisition | $52 | $18 | ↓65% |
Growth trajectory showing +1,963% improvement in active creator partnerships
Duration
12 months
Launch Date
August 2023