An enterprise software company built a sophisticated LinkedIn advertising program that generated hundreds of qualified leads monthly.
Enterprise sales cycles were 12+ months with no predictable lead flow. Outbound was ineffective and expensive. Needed to reach C-level decision-makers at Fortune 500 companies with targeted messaging.
We theorized that by combining LinkedIn's advanced targeting with personalized content for each industry vertical, we could capture decision-makers actively researching solutions and generate high-quality pipeline.
Created account-based campaigns targeting 500 priority accounts. Developed industry-specific white papers and case studies. Implemented lead scoring integration with Salesforce. Launched InMail campaigns for high-value prospects. Built retargeting audiences from website visitors and event attendees. Created video testimonials from existing enterprise clients.
Metric | Before | After | Change |
---|---|---|---|
Monthly Qualified Leads | 25 | 180 | +620% |
Cost per Lead | $420 | $145 | ↓65% |
Pipeline Generated | $450K | $4.2M | +833% |
Meeting Book Rate | 12% | 38% | +217% |
Growth trajectory showing +620% improvement in monthly qualified leads
Duration
8 months
Launch Date
January 2024