Video Marketing Best Practices for 2025

Video consumption continues to explode, with users spending an average of 19 hours per week watching online videos. Businesses that leverage video effectively see significantly higher engagement and conversion rates.

Hook Viewers in the First 3 Seconds

Start with a pattern interrupt—something unexpected or intriguing that stops the scroll. Lead with the benefit or outcome, not your brand intro. Save logos and branding for the end.

Optimize for Sound-Off Viewing

85% of social media videos are watched without sound. Use captions, text overlays, and visual storytelling that works without audio. But still include quality audio for those who listen.

Platform-Specific Optimization

YouTube rewards watch time, so create longer educational content. TikTok and Instagram Reels favor entertainment and quick hooks. LinkedIn prefers professional, value-driven content. Adapt your strategy per platform.