Technical SEO Checklist for E-commerce Sites
Technical SEO forms the foundation of any successful e-commerce strategy. Without proper technical optimization, even the best products and content will struggle to reach your target audience.
Site Structure and Navigation
Implement a logical category hierarchy that allows users and search engines to find products within three clicks. Use breadcrumb navigation and ensure your XML sitemap accurately reflects your site structure.
Product Page Optimization
Each product page should have unique, descriptive content. Avoid manufacturer descriptions that appear on hundreds of other sites. Include high-quality images with descriptive alt text, structured data markup, and customer reviews.
Mobile Optimization
With mobile commerce dominating, ensure your site is fully responsive, loads quickly on mobile devices, and provides an intuitive checkout process. Test on real devices, not just simulators.
Handling Out of Stock Products
Never delete product pages or return 404 errors for out-of-stock items. Instead, keep pages live with "notify when available" options, or 301 redirect to similar products if the item is discontinued.