Performance Max Campaigns: Setup and Optimization Guide

Performance Max (PMax) campaigns represent a significant shift in Google Ads, using AI to automatically optimize across Search, Display, YouTube, Gmail, and Discover. While powerful, they require careful setup.

Asset Group Structure

Organize asset groups by theme or product category. Each asset group should include high-quality images, videos, headlines, descriptions, and sitelinks. Provide maximum asset variety to give Google more options to test.

Audience Signals

While PMax will expand beyond your audience signals, providing quality signals helps the algorithm find similar high-value users faster. Include custom intent audiences, remarketing lists, and customer match data.