Full-Funnel Marketing Strategy Guide

Many performance marketers focus exclusively on bottom-funnel tactics, missing opportunities to build brand awareness and nurture prospects through the buying journey. A full-funnel approach drives more efficient long-term growth.

Top of Funnel: Awareness

Build awareness through content marketing, social media, display advertising, and video. Focus on educational content that addresses pain points without selling. Track metrics like reach, impressions, and engagement.

Middle of Funnel: Consideration

Nurture prospects with comparison content, case studies, webinars, and email sequences. Retarget website visitors with specific messaging based on pages viewed. The goal is building preference and trust.

Bottom of Funnel: Conversion

Drive conversions through search ads, retargeting, promotional offers, and personalized landing pages. Remove friction from the conversion process and provide clear next steps.