Social Ads
Facebook Ads vs Instagram Ads: Which Platform is Right for You?
Emma Rodriguez
January 7, 2025
1 min read
Both platforms use the same ad manager, but they cater to different audiences and content styles. Learn which to prioritize for your business.
While Facebook and Instagram share Meta's ad platform, they attract different user behaviors and demographics. Understanding these differences helps you allocate budget effectively.
Audience Demographics
Instagram skews younger, with 67% of 18-29 year olds using the platform. Facebook has broader age distribution and higher usage among 30+ demographics. Consider where your target audience spends time.
Content Style and Format
Instagram demands high-quality visual content—think lifestyle and aesthetic appeal. Facebook allows more text-heavy content and longer-form storytelling. Stories and Reels work across both but perform especially well on Instagram.
Emma Rodriguez
Marketing Expert