CRO
10 CRO Tactics That Actually Work
David Kim
January 11, 2025
1 min read
Evidence-based conversion optimization strategies that have driven results for hundreds of clients. Stop guessing and start optimizing.
Conversion rate optimization can dramatically improve your marketing ROI without increasing traffic. These proven tactics consistently deliver results across industries.
1. Simplify Your Forms
Every form field reduces conversion rates. Ask only for information you absolutely need. Use smart defaults and progressive profiling to gather data over time rather than all at once.
2. Add Social Proof
Display customer reviews, testimonials, case studies, and trust badges. Specific, detailed testimonials work better than generic 5-star ratings. Include photos of real customers when possible.
3. Optimize Page Speed
A one-second delay in page load time can reduce conversions by 7%. Compress images, minimize JavaScript, use a CDN, and implement lazy loading. Test on real mobile devices, not just dev tools.
David Kim
Marketing Expert