Building a Content Marketing Strategy That Converts

Content marketing fails when treated as a blogging side project. Successful content strategies align with business goals, target specific audiences, and include systematic distribution and measurement.

Audience Research First

Before creating content, deeply understand your audience's pain points, questions, and information needs. Interview customers, analyze support tickets, and review competitor comment sections.

The Content Flywheel

Create pillar content that comprehensively covers major topics, then develop cluster content that goes deep on specific subtopics. Internal linking between pieces creates a content ecosystem that ranks well.