Content Marketing
Strategy
Content Distribution Playbook: Get Your Content Seen
Lisa Anderson
January 3, 2025
1 min read
Creating great content is only half the battle. Learn how to amplify your content reach through strategic distribution channels.
Most content fails not because of quality, but because of poor distribution. Apply the 80/20 rule: spend 20% of your time creating content and 80% promoting it.
Owned Channels
Start with channels you control: email lists, social media profiles, and your website. Email remains the highest ROI content distribution channel. Segment your list and personalize content recommendations.
Earned Distribution
Outreach to industry publications, podcasts, and newsletters. Guest posting on relevant sites exposes your content to new audiences. Build relationships with influencers who might share your content.
Lisa Anderson
Marketing Expert