The Complete Guide to Social Media Advertising

Social media advertising has become essential for reaching target audiences where they spend their time. Each platform has unique strengths, ad formats, and best practices. This guide covers them all.

Facebook and Instagram Ads

Meta's platforms offer unparalleled targeting based on interests, behaviors, and demographics. Use advantage+ campaigns for e-commerce, and focus on creative testing. Video and carousel ads typically outperform static images.

LinkedIn Advertising for B2B

LinkedIn excels at reaching decision-makers and professionals. Despite higher CPCs, the targeting precision makes it worthwhile for B2B. Sponsored content and InMail campaigns work especially well for lead generation.

TikTok Advertising

TikTok offers access to younger demographics with high engagement rates. Create native-feeling content that blends with organic posts. Use spark ads to boost high-performing organic content.