A/B Testing Framework for SaaS Companies

Many companies approach A/B testing haphazardly, testing random elements without strategy. A structured framework helps you test smarter and achieve consistent improvements.

Building Your Testing Roadmap

Prioritize tests using the PIE framework: Potential (how much improvement is possible), Importance (how valuable is this page), and Ease (how difficult is implementation). Focus on high-traffic, high-value pages first.

Statistical Significance

Run tests until you reach 95% statistical significance with adequate sample size. Stopping tests early because a variant is winning leads to false positives. Use a sample size calculator before starting.