End-to-end rebuild. Site, ads, CRM.

Outdated platform, broken targeting, no CRM. All reset — funnel starts compounding.

Throughput

Delivered

4 workstreams shipped in parallel

Platform rebuild, SEO audit, ad campaign restructure, and CRM rollout ran concurrently

Silk-way is a Russian corrective lingerie brand selling direct-to-consumer online and through Moscow showrooms. EZCA ran a full-stack engagement: site rebuild, SEO overhaul, Yandex.Direct restructure, CRM implementation. Higher conversion, lower bounce rates, stronger paid pipeline.

The problem

Quality product. Broken web. Untargeted spend.

Silk-way had a credible product in a competitive niche — corrective lingerie with home try-on and Moscow showrooms. A slow site, confusing navigation, and unsegmented ads were bleeding revenue. Needed a reset, not another campaign.

Silk-way creative — four ecommerce ad and CRM mockups for corrective lingerie

Silk-way analytics dashboard — site performance, Yandex campaigns, CRM segments

The approach

Rebuild site, search, ads, and CRM together.

Technical audit cut page speed. UX/UI redesigned for conversion — cleaner nav, trust signals, tuned purchase flow. SEO relaunched, Yandex.Direct restructured with fixed targeting. CRM set up for segmentation and retention.

The outcome

Funnel intact. Channels compound. Retention built.

Bounce rates dropped and session depth grew after the UX overhaul. Paid reached the right segments, lifting new-customer efficiency. SEO recovered organic visibility — less reliance on paid traffic. Foundation set to scale.

Silk-way results dashboard — bounce rate down, conversion up, funnel compounding

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.