
Precision Yandex.Direct. Floral intent. Seasonal market. Orders track the traffic.
Vesna (vesna-city.ru) is a St. Petersburg floristry hypermarket since 2011 — flowers, plants, floral design, stores and online. EZCA ran a Yandex.Direct contextual program: audience segmentation, creative, geo-targeting, continuous optimization. Site traffic up 40%, online orders tracking in parallel.
St. Petersburg floristry leader since 2011 — multiple studios, skilled creative team, broad product range. But vesna-city.ru wasn't capturing the online demand its market position deserved. Seasonally volatile searches made every month a different game.


Full keyword and audience mapping for St. Petersburg floristry search. Geo-targeting layered with interest and purchase-intent signals. Continuous creative testing, bid tuning, and negative-keyword filtering held efficiency through seasonal swings.
Site traffic grew 40% over the engagement, directly attributable to Yandex.Direct. Online order volume lifted alongside — quality matched volume because targeting matched intent, not just reach.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.