Meta + Google + Yandex + YouTube. 5,947 total leads. Russian-speaking EU closes fastest.
Triumphant Real Estate needed a consistent pipeline of qualified Dubai buyers from CIS, Europe, and the Gulf. EZCA ran a 6-month omnichannel campaign (Dec 2022 – May 2023) across Meta Ads, Google Ads, Yandex.Direct, YouTube. $91,541 total spend → 5,947 leads, 791 qualified at $115.73 QCPL. Russian-speaking European audiences the fastest to close.
Dubai real estate for international buyers means navigating different ad rules, cultures, and intent levels across CIS, Europe, and the Gulf. Cheap leads mean nothing without capacity or intent to transact. Needed a repeatable system for qualifying buyers at scale.
Comparative testing established Facebook lead forms as primary — websites came cheaper per lead but lead forms closed faster. Audience segmentation on luxury interest, residency intent, and investment readiness. Creative rotated continuously per geo.
From $91,541 spend: 5,947 leads at $15.39 CPL and 791 qualified buyers at $115.73 QCPL. Russian-speaking European audiences closed fastest; English-speaking Europeans were the most cost-efficient. Audience-channel matrix now replicable.
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