Analytics rebuilt. 7 channels. Data-driven pet brand.

Google + Yandex + TikTok + VK + YouTube + Meta + SEO. Data-blind startup to conversion engine.

Throughput

Delivered

7 channels instrumented + campaigns live simultaneously

Google Ads, Yandex.Direct, TikTok, VK, YouTube, Instagram, Facebook — all running in parallel with shared analytics

SuperPet is a Russian pet-care e-commerce brand. EZCA rebuilt their entire analytics stack and ran multi-channel paid campaigns across seven platforms — turning a data-blind startup into a conversion-optimized e-commerce operation.

The problem

Data-blind e-commerce. Missing the growth signal.

SuperPet was running paid across channels with fragmented tracking and no clear conversion attribution. Any optimization was guesswork — the brand couldn't tell what worked from what wasted budget.

SuperPet creative — iPhone TikTok showing SuperPet pet-food unboxing video

SuperPet dashboard — overhead flatlay of GA4 + Yandex.Metrica + notes setup

The approach

Analytics stack rebuilt. 7 channels structured. Conversion paths mapped.

End-to-end analytics implementation with proper event tracking, UTM discipline, and cross-channel attribution. Paid campaigns launched across Google, Yandex, TikTok, VK, YouTube, Meta — plus SEO content. Every channel mapped to a conversion path.

The outcome

Data-driven. Multi-channel. Optimizable.

SuperPet now runs with full attribution visibility. Each of 7 channels has measurable contribution to conversion. Optimization decisions based on real data — no more guesswork. Team internalized the testing loop.

SuperPet result — widescreen monitor showing 7-channel revenue dashboard

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.