Smart Investment hero — Alanya Mediterranean coast golden hour with Turkey property cards

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Real Estate

MENA

Growth

Smart Investment

159 Alanya leads. $17 CPL. 3 months.

Meta Ads. Russian-speaking buyers across CIS, EU, Turkey. $2,700 spend → 159 leads.

Throughput

Delivered

5 audience segments running simultaneously across 3 geographies

Broad audience, foreign property buyers, Turkey-specific buyers, residency seekers, and expats — all active in parallel

Speed

Delivered

Leads flowing from campaign launch in January 2023

Continuous optimization with weekly audience, creative, and budget adjustments throughout the 3-month run

Cost efficiency

Delivered

$16.96 CPL

159 leads from $2,695.85 total spend — strong unit economics for international real estate

Smart Investment sells Alanya, Turkey property to Russian-speaking buyers from CIS, Europe, and Turkey. EZCA ran a 3-month Meta Ads campaign: 159 leads at $16.96 CPL from $2,695 spend, 234,865 impressions.

The problem

Mediterranean property. Russian-speaking buyers. Tight budget.

Alanya property to Russian-speaking buyers spread across CIS, Europe, and Turkey itself. Small budget, so targeting had to be narrow and creative had to convert on the first touch.

Smart Investment creative — iPhone Instagram ad for Alanya property on Mediterranean balcony

Smart Investment dashboard — MacBook on Turkey cafe table showing Meta Ads Alanya campaigns

The approach

Meta lead forms. Russian creative. Three-geography split.

Facebook lead forms as primary channel. Russian-language creative with Alanya lifestyle and investment framings. Three audience splits — CIS, European expats, Russian-speakers in Turkey. Daily bid management.

The outcome

159 leads. $17 CPL. $2.7k spend.

From $2,695 spend: 159 leads at $16.96 CPL across 3 months. 234,865 impressions. Compact budget, qualified intent — Russian-speaker + Alanya framing proved the segmentation.

Smart Investment result — iPad in luxury Alanya apartment showing 159-lead analytics

Measured impact

Key metrics from this engagement

Total leads generated

159

Qualified buyer lead form completions across all campaign segments

Cost per lead (CPL)

$16.96

Average across all geographies and audience segments

Total ad spend

$2,695.85

Full budget over January–March 2023

Total impressions

234,865

Total reach across Meta Ads campaigns

Total clicks

1,854

Clicks across all placements and geographies

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.

159 Alanya leads. $17 CPL. 3 months.

Mediterranean property. Russian-speaking buyers. Tight budget.

Meta lead forms. Russian creative. Three-geography split.

159 leads. $17 CPL. $2.7k spend.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.