150% more regs. 300% ROI. DevOps paid done right.

Kubernetes course. Google + Yandex + VK Ads. Precise DevOps segmentation, daily ops.

Throughput

Delivered

Multi-platform launch: Google Ads, Yandex.Direct, social — simultaneous with A/B testing

Daily monitoring and optimization across all channels with audience and creative iteration each cycle

Speed

Delivered

Daily campaign monitoring with rapid iteration

Adjustments made continuously based on daily performance data, not weekly review cycles

Cost efficiency

Delivered

300% ROI on ad spend

Positive return achieved through precise DevOps audience targeting and systematic creative testing

Slurm.io is a technical education platform for developers and DevOps engineers. EZCA built paid programs across Google Ads, Yandex.Direct, and VK Ads for the Kubernetes course. 150% registration growth vs. the prior period. 300% ROI on ad spend.

The problem

Strong course. Specialized audience. Limited reach.

Slurm.io had a credible Kubernetes course — but awareness among engineers evaluating container training was low. DevOps is a compact, high-intent audience: generic targeting wastes budget, over-specific targeting starves it.

Slurm.io creative — four multi-platform DevOps ad mockups (Google, Yandex, VK, YouTube)

Slurm.io multi-platform ads dashboard — Kubernetes course registration conversion

The approach

Multi-platform precision. Technical segmentation. Daily optimization.

Audience mapped by technical interest, role, and skill level — developers, DevOps engineers, sysadmins, IT ops. Google Ads, Yandex.Direct, and VK Ads chosen for coverage. Creative A/B tested against technical copy, daily bid and budget tuning.

The outcome

150% registration growth. 300% ROI.

Kubernetes course registrations grew 150% vs. the prior period. Paid ROI: 300% — making the program self-evidently scalable. Course page traffic lifted across all platforms, validating the audience-channel mix.

Measured impact

Key metrics from this engagement

Course registration growth

150%

+150%

Versus the same period prior to EZCA campaign launch

ROI on advertising

300%

Return on paid media investment across all campaign channels

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.

150% more regs. 300% ROI. DevOps paid done right.

Strong course. Specialized audience. Limited reach.

Multi-platform precision. Technical segmentation. Daily optimization.

150% registration growth. 300% ROI.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.