
Kubernetes course. Google + Yandex + VK Ads. Precise DevOps segmentation, daily ops.
Slurm.io is a technical education platform for developers and DevOps engineers. EZCA built paid programs across Google Ads, Yandex.Direct, and VK Ads for the Kubernetes course. 150% registration growth vs. the prior period. 300% ROI on ad spend.
Slurm.io had a credible Kubernetes course — but awareness among engineers evaluating container training was low. DevOps is a compact, high-intent audience: generic targeting wastes budget, over-specific targeting starves it.


Audience mapped by technical interest, role, and skill level — developers, DevOps engineers, sysadmins, IT ops. Google Ads, Yandex.Direct, and VK Ads chosen for coverage. Creative A/B tested against technical copy, daily bid and budget tuning.
Kubernetes course registrations grew 150% vs. the prior period. Paid ROI: 300% — making the program self-evidently scalable. Course page traffic lifted across all platforms, validating the audience-channel mix.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.