
Online finance university. End-to-end measurement. Paid restructure. Sustainable scale.
SF Education is an online university specializing in finance, data analysis, and programming. EZCA ran a full marketing transformation: end-to-end analytics, SEO audit and optimization, paid search restructure, CJM mapping, and an investor financial model. Paid search +40%, SEO +30%, ROMI 300–500%.
SF Education was running campaigns but couldn't see which channels produced paying students — CPL optimization without revenue context. Site technical and content state dragged paid performance. Investor reporting needed a CFO-defensible financial model.


Full audit of all channels. End-to-end analytics: impression → visit → lead → paid course purchase. Paid search restructured with fresh audience and keyword architecture. SEO audit and content overhaul. Investor-ready financial model built.
Paid search efficiency up 40% after restructure. SEO added 30% effectiveness to paid. ROMI scaled to 300–500% — a range sustained via the testing processes handed off. CFO reports from a single source of truth.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.