Rentaved hero — St. Petersburg skyline at golden hour with investment metric cards

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Real Estate

CIS

Growth

Rentaved Agency

96 leads. ₽3,774 CPL. Two premium developments.

Yandex.Direct for collective real-estate investment. Two parallel campaigns, one metric: qualified leads.

Throughput

Delivered

4 landing pages, 2 buildings, 2 buyer segments

Separate pages and targeting for life buyers and investors across both properties — 4 conversion paths managed simultaneously

Speed

Delivered

Continuous campaign optimization over 3 months

Audience, creative, and bid optimizations run in weekly cycles throughout the engagement

Cost efficiency

Delivered

₽3,774 CPL

Cost per lead for luxury central St. Petersburg real estate — from ₽362,297 total spend

Rentaved is a St. Petersburg collective real-estate investment agency. EZCA ran Yandex.Direct campaigns for two premium developments — delivering 96 leads at ₽3,774 CPL from ₽362,297 spend. 821,272 impressions, 8,638 clicks, investment-intent only.

The problem

Niche offer. Two projects. Investment-intent buyers only.

Rentaved sells collective investment into St. Petersburg premium real estate. Casual property shoppers waste advisor time; the campaign had to filter for investment intent from impression to form fill.

Rentaved creative — Yandex search results with Rentaved investment property ad

Rentaved dashboard — Yandex.Direct cabinet with 2 parallel campaigns for 2 developments

The approach

Yandex.Direct. Two parallel campaigns. Intent filtering.

Separate Yandex.Direct campaigns for each development. Intent-heavy keyword sets targeting investment searches, not browsing queries. Landing-page qualification filtered leads before handoff to advisors.

The outcome

96 leads. ₽3,774 CPL. ₽362k spend.

From ₽362,297 spend: 96 investment-intent leads at ₽3,774 CPL, 821,272 impressions, 8,638 clicks. Lead quality matched the collective-investment thesis — advisor time protected.

Rentaved result — laptop on St. Petersburg windowsill showing Rentaved lead dashboard

Measured impact

Key metrics from this engagement

Total ad spend

₽362,297

July–September 2023, Yandex.Direct only

Impressions

821,272

Total campaign impressions

Clicks

8,638

Total link clicks

Leads generated

Apartment purchase inquiries across both developments

CPL

₽3,774

Cost per lead for central St. Petersburg apartment purchases

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.

96 leads. ₽3,774 CPL. Two premium developments.

Niche offer. Two projects. Investment-intent buyers only.

Yandex.Direct. Two parallel campaigns. Intent filtering.

96 leads. ₽3,774 CPL. ₽362k spend.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.