
Rapid Meta Ads tests across Kazakhstan and Belarus. Google Play install path validated.
Odbo needed to find the highest-converting install channel for their mobile app across Kazakhstan and Belarus. EZCA ran rapid paid-social test campaigns across platforms and placements — pinpointing Android-first Google Play campaigns as the winning install path.
Odbo had an app and two target markets — Kazakhstan and Belarus — but no data on which channel or OS would drive the most efficient installs. Needed fast clarity, not long campaigns.


Parallel test campaigns across Meta placements and OS targeting. Each geo split into iOS and Android with equal budget. Kill-threshold on CPI, scale-threshold on D1 retention.
Android-first Google Play campaigns proved the strongest install channel across both KZ and BY markets. Winning pattern documented for scale. iOS and website paths ruled out quickly.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.