Android-first. Google Play wins. KZ + BY.

Rapid Meta Ads tests across Kazakhstan and Belarus. Google Play install path validated.

Throughput

Delivered

Multiple audience, OS, and landing page variants tested

Systematic A/B testing across geo (KZ, BY), OS (iOS/Android), and landing page type in a single month

Speed

Delivered

Winning channel stack identified within 30 days

Single-month campaign structured for rapid learning, not slow optimization

Odbo needed to find the highest-converting install channel for their mobile app across Kazakhstan and Belarus. EZCA ran rapid paid-social test campaigns across platforms and placements — pinpointing Android-first Google Play campaigns as the winning install path.

The problem

Mobile app. Two markets. Install channel unknown.

Odbo had an app and two target markets — Kazakhstan and Belarus — but no data on which channel or OS would drive the most efficient installs. Needed fast clarity, not long campaigns.

Odbo creative — Android Google Play Store page for Odbo app showing install button

Odbo dashboard — Meta Ads Manager campaigns by geo (Kazakhstan/Belarus) with CPI

The approach

Rapid Meta Ads testing. Multi-platform, multi-placement.

Parallel test campaigns across Meta placements and OS targeting. Each geo split into iOS and Android with equal budget. Kill-threshold on CPI, scale-threshold on D1 retention.

The outcome

Android + Google Play = winner. Scale path clear.

Android-first Google Play campaigns proved the strongest install channel across both KZ and BY markets. Winning pattern documented for scale. iOS and website paths ruled out quickly.

Odbo result — mobile app install funnel + geo + retention analytics

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.