Multi-channel paid built. 4 platforms. Brand growth.

Google + Yandex + VK + Meta. Paid search + social + content from the ground up.

Throughput

Delivered

4 active channels managed simultaneously

Google Ads, Yandex.Direct, VK, and Instagram running in parallel with continuous creative testing

NICEONE is a Russian casual fashion e-commerce brand. EZCA built their paid search and social strategy from scratch across Google Ads, Yandex.Direct, VK, and Instagram — growing brand awareness and online sales with a unified multi-channel playbook.

The problem

Strong brand potential. Zero structured paid.

NICEONE had product-market fit but no paid-marketing foundation. Awareness and online revenue were both capped by a lack of consistent channel investment. Needed structured growth, not spray-and-pray.

NICEONE creative — iPhone Instagram Reels showing NICEONE fashion lookbook

NICEONE dashboard — 4-platform split-screen marketer workstation

The approach

4 channels launched together. Shared audience infrastructure.

Google Ads and Yandex.Direct for paid search intent. VK Ads for Russian social awareness. Instagram (Meta) for lifestyle targeting. Shared audience and retargeting pools across channels. Content marketing fed into paid creative.

The outcome

Paid engine live. 4 platforms. Brand and revenue growing.

Complete paid foundation across 4 platforms. Brand awareness and online sales both lifted. Retargeting and audience sharing make each new campaign cheaper than the last.

NICEONE result — widescreen Shopify-style revenue dashboard with channel split

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.