400% sales. 1,100% audience. Multi-market.

Premium skincare goes international. Influencer + paid + SEO. 500%+ ROMI.

Throughput

Delivered

Full-stack launch: strategy, influencer, paid ads, SEO, technical audit, analytics — all in one engagement

Multiple workstreams running simultaneously across domestic and international expansion tracks

Marble Lab is a premium Russian skincare brand expanding into European markets. EZCA built the go-to-market from scratch: research and personas, long-range promotion plan, influencer + paid social campaigns, SEO launch, 70% site speed gain. 400% sales growth, 1,100% audience expansion.

The problem

Strong Russian base. No growth engine.

Marble Lab had real brand recognition in Russian skincare but no scalable marketing system. No long-range promotion plan, no European GTM, no data foundation for spend.

Marble Lab multi-channel marketing dashboard — paid and influencer ROMI tracking

The approach

Full-stack growth: strategy, influencer, paid, SEO, analytics.

Deep audience and competitive research. Buyer personas. Long-range Russian plan alongside European launch strategy. Influencer partnerships, paid social, SEO, 70% site speed improvement — all engineered together.

The outcome

400% sales. 1,100% audience. 500%+ influencer ROMI.

Sales up 400%. Audience up 1,100%. Paid social: 400% ROMI. Influencer: 500%+ ROMI. Site speed: 70% faster. Proven unit economics and a repeatable channel mix.

Measured impact

Key metrics from this engagement

Sales growth

400%

+400%

Total sales increase during EZCA engagement

Audience growth

1,100%

+1100%

Social and digital audience expansion across channels

ROMI — paid social campaigns

400%

Return on marketing investment from social media advertising

ROMI — influencer campaigns

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.