ROI 700%+. Built from zero. Yandex.Direct.

From hypothesis to scaling winners — disciplined test-to-kill cycle until campaigns exceeded 700% ROI.

Speed

Delivered

Hypothesis-to-live testing across multiple campaign structures in parallel

New targeting, creatives, and bid strategies tested and iterated within each campaign cycle

Cost efficiency

Delivered

700%+ ROI improvement

Non-performing segments cut; budget reallocated to high-converting regions and time windows

IT-B is a B2B IT-services agency in Russia. EZCA built their marketing strategy from zero — hypothesis-testing every campaign structure, cutting waste aggressively, scaling only what cleared thresholds. Yandex.Direct ROI exceeded 700%.

The problem

B2B IT. No paid baseline. Needs measurable ROI.

IT-B hadn't run structured paid before. Starting without a baseline meant every campaign structure was an open question. Budget efficiency had to be earned on day one, not in quarter three.

IT-B creative — Yandex search results page with IT-B Yandex.Direct sponsored ad

IT-B dashboard — Yandex.Direct optimization view with A/B test groups and CTR heatmap

The approach

Hypothesis-test. Kill fast. Scale winners.

Every campaign launched with a clear hypothesis and kill threshold. Underperforming structures cut within days, not weeks. Winning patterns scaled aggressively. Full Yandex.Direct focus to keep ops surface small.

The outcome

ROI 700%+. Paid marketing that funds itself.

Yandex.Direct ROI exceeded 700% on scaled campaigns. Test-to-kill discipline kept spend productive from week one. Playbook handed off for internal continuation.

IT-B result — desktop monitor showing EZCA ROI 700%+ dashboard with hypothesis-test log

Measured impact

Key metrics from this engagement

Campaign ROI improvement

700%+

+700%

Achieved through elimination of inefficient segments and scaling of top-performing ad structures

Engagement spec

Scope at a glance

Services

Ready when you are

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