
Russian investment-education platform. Full-stack growth across 5 channels.
Fin-RA is Russia's leading investment-education platform. EZCA combined SEO, Google Ads, Yandex.Direct, content marketing, VK Ads, and email to drive 120% traffic growth and 80% more course registrations. ROI exceeded all campaign targets.
Fin-RA had the brand and the content but growth was channel-siloed. Paid was running without SEO support; content wasn't ranking; email wasn't tied to paid audiences. Each channel underperformed its potential.


Full-funnel alignment: SEO content targeting paid-campaign keywords; Google and Yandex paid running against priority intent clusters; VK Ads for remarketing; email re-engagement to warm-but-cold leads. Content calendar backfilling SEO gaps.
Traffic grew 120% over the engagement. Course registrations up 80%. ROI beat campaign targets. Channels now reinforce each other instead of competing for budget.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.