+120% traffic. +80% regs. SEO + paid + content.

Russian investment-education platform. Full-stack growth across 5 channels.

Throughput

Delivered

5 simultaneous workstreams: SEO, Google Ads, Yandex.Direct, content marketing, SMM

All channels built and optimized in parallel from campaign launch

Speed

Delivered

Results measurable within first 3 months

120% traffic growth and 80% registration increase achieved in the initial quarter

Fin-RA is Russia's leading investment-education platform. EZCA combined SEO, Google Ads, Yandex.Direct, content marketing, VK Ads, and email to drive 120% traffic growth and 80% more course registrations. ROI exceeded all campaign targets.

The problem

Leading niche. Fragmented growth. No integrated channel mix.

Fin-RA had the brand and the content but growth was channel-siloed. Paid was running without SEO support; content wasn't ranking; email wasn't tied to paid audiences. Each channel underperformed its potential.

Fin-RA creative — Yandex search for Russian finance literacy courses with Fin-RA top result

Fin-RA dashboard — Yandex keyword table + Ahrefs SEO position tracker split view

The approach

SEO + Google + Yandex + content + VK + email. One system.

Full-funnel alignment: SEO content targeting paid-campaign keywords; Google and Yandex paid running against priority intent clusters; VK Ads for remarketing; email re-engagement to warm-but-cold leads. Content calendar backfilling SEO gaps.

The outcome

+120% traffic. +80% course registrations. ROI exceeds targets.

Traffic grew 120% over the engagement. Course registrations up 80%. ROI beat campaign targets. Channels now reinforce each other instead of competing for budget.

Fin-RA result — iPad showing course-registration attribution report by channel

Measured impact

Key metrics from this engagement

Site traffic growth

120%

+120%

Achieved in first three months via combined SEO and PPC campaigns

Course registrations growth

80%

+80%

Exceeded initial expectations; attributable to targeted paid and organic acquisition

ROI

Positive — exceeded campaign targets

ROI reached significant levels per source; exact figure not stated

Engagement spec

Scope at a glance

Services

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