Media plan, CRM, IT, SEO, paid — all new. Online becomes a primary channel.
ELEGANZZA is a women's fashion chain with national retail presence across Russian malls. Growing online required more than ad spend — a strategy, tech stack, CRM, and team structure built from scratch. EZCA delivered the full system: media plan, CRM segmentation, IT deployment, SEO + contextual relaunch, targeted social. Online revenue grew 300%, traffic 70%.
ELEGANZZA's brick-and-mortar presence across Russia didn't translate online. Underperforming site, no CRM, ad channels running without a data foundation. The shift to e-commerce left them behind.
Full channel audit. Comprehensive media plan across digital. CRM with segmentation from scratch. IT deployed for fulfillment. SEO and paid relaunched, social tuned to the brand's core buyer.
Online revenue up 300% — the primary measure. Traffic up 70% from SEO + paid. Targeted social added 80%. Summer season: 150% sales growth. Digital infrastructure now matches the offline brand's scale.
20-minute fit call — we scope a monthly Growth-Ops plan for your business.