122 buyer leads at AED 68 · 55 broker leads at AED 52 · live before the DOM9 website was even built.
DOM9 sells Dubai real estate from $300k to HNW buyers and an international broker network. EZCA ran Meta lead-form campaigns across five property segments and two audience tracks — buyers and brokers — before the site existed, delivering 177 leads in month one.
DOM9 was launching a Dubai real estate brand from $300k, targeting HNW buyers across CIS, Europe, SEA, and UAE — with no landing page yet. At the same time, they needed French, British, and Russian-speaking broker partners. Two audiences, three languages, four regions — running in parallel before any digital presence existed.
Facebook and Instagram lead forms captured contact data directly on-platform, bypassing the missing website. Five directions ran simultaneously: general Dubai, Emaar and Elington projects, Ras Al Khaimah (yield · casino · beach), premium Jumeirah Bay, and broker recruitment (FR / EN / RU). Russian and English creatives served CIS, Europe, UAE, and SEA. Dynamic ads personalized delivery; rotations followed CTR and fatigue signals; bids were managed per geography.
The main property track delivered 122 leads at AED 68. The broker track added 55 contacts at AED 52. DOM9 entered month two with a working pipeline on both fronts — sales-ready buyers and a forming broker network. Launching on lead forms removed weeks of acquisition delay, and the five-segment architecture means each property direction scales independently.
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