Data2Speak hero — conference stage with floating CPL and registration metric cards

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Other

Global

Early

Data2Speak

326 regs. CPL 8× lower. 90 days.

Meta Ads across Europe, UAE, Turkey. Three tracks. CPL $62.89 → $7.11.

Throughput

Delivered

3 simultaneous campaign tracks: award, conference, lead magnet

Separate budget, creative, and audience strategies running in parallel across multilingual targeting

Speed

Delivered

Continuous CPL optimization — 8× reduction in 4 months

CPL dropped from $62.89 to $7.11 on the main product through iterative audience and creative testing

Cost efficiency

Delivered

8× CPL reduction on main product

From $62.89 to $7.11 per lead through systematic optimization cycles

Data2Speak is a data visualization conference and $10k award, targeting analysts, business owners, and students globally. EZCA ran Meta Ads across three audience tracks in Europe, UAE, Turkey (Oct 2022 – Jan 2023). 326 combined registrations, CPL on the main product dropped 8× over the run.

The problem

Niche global event. Multi-segment. No existing audience.

Data visualization conference + $10k award, targeting English-speaking analysts, business owners, and students across Europe, UAE, Turkey. Zero existing audience base, tight runway, specialized professional segmentation requirements.

Data2Speak creative — four Instagram ads promoting conference and $10K award

Data2Speak Meta Ads Manager dashboard — three parallel campaigns, CPL dropping 8x

The approach

Three parallel tracks. Seven segments. Continuous optimization.

Five conference segments (finance, planners, founders, analysts, directors) plus two award segments (students, working pros). All English, all Meta Ads. Free book as top-of-funnel. Creative rotation on fatigue, geo-based bidding. CPL improved weekly.

The outcome

291 conf regs. 35 award. 254 leads. CPL $7.11.

Conference filled with 291 registrations at $42 CPL. Award drew 35 submissions at $38. Lead magnet captured 254 warm contacts at $0.94. Main product CPL fell 8× — from $62.89 to $7.11 — across the 90-day run.

Data2Speak results dashboard — 291 conference, 35 award, 254 lead magnet contacts

Measured impact

Key metrics from this engagement

CPL — main product (final)

$7.11

-89%

Reduced from $62.89 at campaign start through continuous optimization

Conference registrations

291

CPL: $42.03; total spend: $12,231.62; impressions: 3,468,341

Award registrations

CPL: $38.23; total spend: $1,337.94; impressions: 641,476

Lead magnet contacts collected

254

CPL: $0.94; total spend: $238.88 — free book giveaway as top-of-funnel

Total impressions

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.

326 regs. CPL 8× lower. 90 days.

Niche global event. Multi-segment. No existing audience.

Three parallel tracks. Seven segments. Continuous optimization.

291 conf regs. 35 award. 254 leads. CPL $7.11.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.