
Meta Ads across Europe, UAE, Turkey. Three tracks. CPL $62.89 → $7.11.
Data2Speak is a data visualization conference and $10k award, targeting analysts, business owners, and students globally. EZCA ran Meta Ads across three audience tracks in Europe, UAE, Turkey (Oct 2022 – Jan 2023). 326 combined registrations, CPL on the main product dropped 8× over the run.
Data visualization conference + $10k award, targeting English-speaking analysts, business owners, and students across Europe, UAE, Turkey. Zero existing audience base, tight runway, specialized professional segmentation requirements.


Five conference segments (finance, planners, founders, analysts, directors) plus two award segments (students, working pros). All English, all Meta Ads. Free book as top-of-funnel. Creative rotation on fatigue, geo-based bidding. CPL improved weekly.
Conference filled with 291 registrations at $42 CPL. Award drew 35 submissions at $38. Lead magnet captured 254 warm contacts at $0.94. Main product CPL fell 8× — from $62.89 to $7.11 — across the 90-day run.

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