Circle hero — Palm Jumeirah Dubai aerial with qualified-lead metric cards

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Real Estate

MENA

Growth

Circle

199 qualified. $130 QCPL. 7-month omnichannel.

Meta + Google + Yandex + YouTube. Property + relocation. $25k spend, qualified pipeline.

Throughput

Delivered

4 channels tested and optimized simultaneously

Meta, Google Ads, Yandex.Direct, and YouTube run and calibrated across 7 months

Speed

Delivered

Channel-mix decision made within 1 month

Test period in May established Facebook lead forms as primary channel; Meta added in June and scaled

Cost efficiency

Delivered

$33 CPL (property) / $24 CPL (services)

Blended cost per lead across property sales and adaptation services verticals

Circle sells Dubai property and relocation services to international buyers. EZCA ran a 7-month omnichannel paid-lead campaign across Meta, Google, Yandex, and YouTube. $25,715 spend delivered 199 qualified leads — 161 property and 38 services — at $130 blended QCPL.

The problem

Property + services. Multi-channel. Qualified buyers only.

Circle needed qualified leads across two product tracks — Dubai property and relocation services — targeting an international buyer base. Cheap leads waste advisor time; qualification quality was the priority.

Circle creative — iPhone showing Google search with Circle sponsored ad

Circle dashboard — MacBook at Dubai coworking showing 4-channel omnichannel view

The approach

4 channels. Two-track qualification. Continuous optimization.

Meta Ads, Google Ads, Yandex.Direct, YouTube Ads run in parallel across 7 months. Separate creative and landing treatment for property and services tracks. Lead-quality scoring fed back into audience refinement weekly.

The outcome

199 qualified. $130 QCPL. Two tracks live.

From $25,715 spend: 199 qualified leads. Property: 161 at $144 QCPL. Services: 38 at $93 QCPL. Audience-channel matrix mapped for continued scaling.

Circle result — 32-inch iMac showing EZCA 7-month QCPL campaign report

Measured impact

Key metrics from this engagement

Total ad spend

$25,715

$23,137 property + $2,578 services

Qualified leads — property

161

Buyers with $200,000+ budget

Qualified leads — services

Relocation, school placement, and residency services

QCPL — property

$144

Qualified cost per lead, property vertical

QCPL — services

$68

Qualified cost per lead, services vertical

CPL — property

$33

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.

199 qualified. $130 QCPL. 7-month omnichannel.

Property + services. Multi-channel. Qualified buyers only.

4 channels. Two-track qualification. Continuous optimization.

199 qualified. $130 QCPL. Two tracks live.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.