Dubai property agency generates 199 qualified leads at $144 QCPL

EZCA ran a 7-month omnichannel lead generation campaign for Circle, delivering 199 qualified real-estate leads across property sales and relocation services at a blended $130 QCPL.

Throughput

4 channels tested and optimized simultaneously

Meta, Google Ads, Yandex.Direct, and YouTube run and calibrated across 7 months

Speed

Channel-mix decision made within 1 month

Test period in May established Facebook lead forms as primary channel; Meta added in June and scaled

Cost

$33 CPL (property) / $24 CPL (services)

Blended cost per lead across property sales and adaptation services verticals

Circle is a Dubai real estate agency serving Russian- and English-speaking buyers seeking property, residency, and relocation support — with brand ambassador Dmitry Nagiyev. EZCA managed a 7-month paid media operation across Meta Ads, Google Ads, Yandex.Direct, and YouTube, identifying Facebook lead forms as the primary high-quality channel (CPL ₽3,455) and European English-speaking audiences as the best-converting segment. Total: 199 qualified leads from a combined $25,715 in spend.

The problem

Circle needed a steady pipeline of qualified buyers with $200,000+ budgets — not just any lead volume.

The Dubai real estate market runs on high-value, high-trust decisions. Circle's challenge wasn't awareness — they had a recognized brand ambassador — but generating qualified leads from an international, multilingual audience willing and able to transact at premium price points. Generic lead gen would produce volume with poor close rates. Any international property agency targeting HNWI buyers from CIS and Europe will recognize the tension: volume metrics can mask a pipeline full of unqualified interest.

The approach

EZCA ran a structured test-and-scale protocol to find the audience and format combination that delivered qualified buyers, not just clicks.

The campaign opened in May with a multi-channel test: Google Ads, Yandex.Direct, and YouTube were run to establish benchmarks. In June, Meta Ads were added. After the test period, data clearly indicated Facebook lead forms as the most reliable quality channel (CPL ₽3,455), and EZCA concentrated budget there. Audience targeting was refined continuously: high-net-worth signals including luxury brand affinity, premium lifestyle interests, and engaged shopper segments were layered in. Geographic targeting was tightened toward countries producing qualified leads — Czech Republic, Denmark, Hungary, Romania, and UK emerged as the highest-conversion European markets. In July and August, Circle added a school placement service; EZCA built separate targeting and creatives for this segment, generating 38 qualified leads at $68 QCPL. A custom analytics dashboard was built to give real-time visibility across channels, countries, and lead quality. CRM integration was completed, replacing click-tracking with full lead-journey visibility.

The outcome

199 qualified leads at a blended QCPL under $130 — with a clear playbook for scaling further.

The property vertical generated 161 qualified leads at $144 QCPL from $23,137 in spend. The services vertical added 38 qualified leads at $68 QCPL from $2,578. European English-speaking audiences consistently delivered the lowest acquisition costs; Russian-speaking audiences consistently closed fastest. The CRM-integrated dashboard gave Circle's sales team the ability to prioritize by lead quality in real time, not in retrospect. The channel architecture EZCA built is directly replicable for further budget scaling.

Measured impact