Alpha Star Dubai hero — Marina sunset with floating buyer-lead metric cards

← All case studies

Real Estate

MENA

Growth

Alpha Star Property Dubai

151 Dubai leads. $31 CPL. 4 months.

Meta Ads. Russian + English-speaking buyers across CIS, EU, UAE, Israel.

Throughput

Delivered

6 audience segments running in parallel

Wide audience, overseas property buyers, Dubai property seekers, residency applicants, real estate investors, and expats — all active with continuous creative iteration

Speed

Delivered

4-month campaign window

Full audience buildout, lead form optimization, and creative testing completed April–July 2023

Cost efficiency

Delivered

$30.97 CPL for Dubai real estate leads

113.74 AED per lead across a geographically dispersed audience including UAE, CIS, Europe, and Israel

Alpha Star Property Dubai needed qualified buyer leads from CIS, Europe, UAE, and Israel. EZCA ran a 4-month Meta Ads campaign with lead forms in Russian and English. Result: 151 leads at $30.97 CPL on $4,676 spend.

The problem

Dubai brokerage. Multi-region buyers. Proven channel needed, fast.

Alpha Star needed buyer-side leads across four regions — CIS, Europe, UAE, Israel — in both Russian and English. Dubai real estate paid media is crowded; efficiency over raw volume was the brief.

Alpha Star Dubai creative — iPhone Instagram Story ad shown at rooftop cafe

Alpha Star Dubai dashboard — MacBook showing Meta Ads Manager real-estate campaigns

The approach

Meta lead forms. Bi-lingual creative. Region-specific bids.

Facebook lead forms as primary channel. Russian and English creative variants for each region. Continuous audience refinement by buyer-intent signals. Bid management per geo.

The outcome

151 leads. $31 CPL. $4.6k spend.

From $4,676 spend: 151 leads at $30.97 CPL over 4 months, 83,464 impressions. Efficient lead pipeline proving the segment-specific Meta lead-form approach for compact budgets.

Alpha Star Dubai result — iPad analytics dashboard with 151 leads and geo map

Measured impact

Key metrics from this engagement

Leads generated

151

April–July 2023, across all geographies

Cost per lead (CPL)

113.74 AED ($30.97)

Average across the 4-month campaign

Total ad spend

17,175 AED ($4,676)

Full campaign budget

Total impressions

83,464

Total clicks

1,559

Engagement spec

Scope at a glance

Services

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.

151 Dubai leads. $31 CPL. 4 months.

Dubai brokerage. Multi-region buyers. Proven channel needed, fast.

Meta lead forms. Bi-lingual creative. Region-specific bids.

151 leads. $31 CPL. $4.6k spend.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.