EZCA ran a 3-month Meta Ads lead generation campaign for Alfa Properties — 291 leads from 380,254 impressions at $38.16 CPL from $11,103 in spend.
Alfa Properties is a Dubai real estate brokerage targeting buyers from CIS, Europe, and the UAE seeking residential and investment properties. EZCA ran a June–August 2023 paid social campaign using Facebook lead forms as the primary channel — based on proven performance from similar projects — generating 291 leads at 140.15 AED ($38.16) CPL from 40,782 AED ($11,103) in total spend.
Dubai real estate brokerage is a competitive paid media environment. Reaching buyers with genuine purchase intent — not just curiosity — across CIS, Europe, and the UAE simultaneously requires precise audience targeting and creative that cuts through. Alfa Properties needed an acquisition system that could deliver qualified interest at a cost that made the economics work, without a lengthy discovery phase.
Rather than running a prolonged channel test, EZCA used validated learnings from comparable Dubai real estate campaigns to deploy Facebook lead forms as the primary channel immediately. Audience segments were built across multiple buyer profiles: Russian- and English-speaking people seeking overseas property, expats already in UAE, investment-motivated buyers, and luxury lifestyle interest segments. Creative and copy were developed and tested continuously throughout the campaign, with budget adjusted based on conversion performance. Audience, creative, and placement combinations were optimized weekly. The 3-month window was used not just for lead generation but for building Alfa Properties' audience intelligence — understanding which segments convert at what cost in their specific market position.
From $11,103 in total spend, the campaign generated 291 leads at $38.16 CPL with 380,254 impressions and 5,204 clicks. The click-to-lead conversion rate reflected the strength of lead form placement over website traffic for this buyer profile. The campaign demonstrated that for a Dubai property brokerage without a large established brand, a tightly targeted Meta Ads lead form operation can generate a meaningful pipeline at economics that justify continued scale.
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