Alfa Properties hero — Dubai skyline with floating 291 leads and $38 CPL cards

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Real Estate

MENA

Growth

Alfa Properties

291 Dubai leads. $38 CPL. 3 months.

Meta Ads lead forms. International buyers. $11k spend → 291 leads.

Throughput

Delivered

291 leads generated in 3 months

Campaign ran June–August 2023 across CIS, Europe, and UAE geographies

Speed

Delivered

Lead form strategy deployed from day one

EZCA applied proven channel architecture from comparable projects immediately, skipping extended test phases

Cost efficiency

Delivered

$38.16 CPL

140.15 AED per lead from $11,103 total spend — 380,254 impressions, 5,204 clicks

Alfa Properties is a Dubai real estate brokerage selling to buyers from CIS, Europe, and the UAE. EZCA ran a 3-month Meta Ads lead-form campaign (Jun–Aug 2023): 291 leads at 140.15 AED ($38.16) CPL from 40,782 AED ($11,103) total spend.

The problem

Dubai brokerage. International buyers. Fast, efficient, repeatable.

Dubai real estate paid media is crowded and expensive. Reaching buyers with genuine purchase intent across CIS, Europe, and UAE simultaneously requires precise segmentation and strong creative.

Alfa Properties creative — four Meta Ads real estate mockups for CIS/Europe/UAE

Alfa Properties Meta Ads Manager dashboard — lead form conversions and CPL metrics

The approach

Proven Meta lead-form playbook. Refined for Dubai buyers.

Validated learnings from comparable Dubai campaigns — Facebook lead forms as primary channel from day one. Segments across Russian/English-speaking buyers seeking overseas property, residency, and investment. Tight bidding, creative A/B testing.

The outcome

291 leads. $38 CPL. From $11k spend.

From $11,103 spend: 291 leads at $38.16 CPL, 380,254 impressions, 5,204 clicks. Click-to-lead rate validated the on-platform form strategy over website traffic. Predictable unit economics for a compact real estate budget.

Alfa Properties results dashboard — 291 leads, $38 CPL, 380K impressions, 5K clicks

Measured impact

Key metrics from this engagement

Total ad spend

40,782 AED ($11,103)

June–August 2023

Impressions

380,254

Total campaign impressions across all audiences

Clicks

5,204

Total link clicks

Total leads

291

Lead form submissions from buyers seeking Dubai property

CPL

140.15 AED ($38.16)

Cost per lead

Engagement spec

Scope at a glance

Services

Ready when you are

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20-minute fit call — we scope a monthly Growth-Ops plan for your business.

291 Dubai leads. $38 CPL. 3 months.

Dubai brokerage. International buyers. Fast, efficient, repeatable.

Proven Meta lead-form playbook. Refined for Dubai buyers.

291 leads. $38 CPL. From $11k spend.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.