Website Copywriting
In today’s extremely competitive digital marketplace, a company’s website has to act as a lead magnet.
The reality is, even the most eye catching and intuitive site won’t further your business goals unless it ranks well in the search engines and holds enough power to capture – and hold – your target audience’s attention.
The reality is, even the most eye catching and intuitive site won’t further your business goals unless it ranks well in the search engines and holds enough power to capture – and hold – your target audience’s attention.
That implies your home page, your landing and product pages, your "About" page, and even your "Contact" page need bright, irresistible, and persuasive copy with the grip to keep visitors engaged and inspire them to action.
Find it hard to believe?
Then take into account that the average customer’s attention span is just 8 seconds — one second shorter than a goldfish. And they read only 20% of the text on any page. Without an outstanding copy that grabs their attention, you’re going to miss out on opportunities to convert.
As a full-service and integrated digital marketing agency, we know the power of the written word. Whether you’re launching something entirely new or looking to revitalize an existing site, our Website Copywriting gurus can help you find the words to enhance brand awareness, turn visitors into loyal customers, and deliver a superior return on investment.
Find it hard to believe?
Then take into account that the average customer’s attention span is just 8 seconds — one second shorter than a goldfish. And they read only 20% of the text on any page. Without an outstanding copy that grabs their attention, you’re going to miss out on opportunities to convert.
As a full-service and integrated digital marketing agency, we know the power of the written word. Whether you’re launching something entirely new or looking to revitalize an existing site, our Website Copywriting gurus can help you find the words to enhance brand awareness, turn visitors into loyal customers, and deliver a superior return on investment.
Website Copy Will Determine Your Brand
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To evaluate digital success, you can’t just measure how much traffic your website gets. You ought to also calculate how much of that traffic in fact converts. When you don’t see the form submissions or sales you expected, there’s a good chance your copywriting efforts are to blame.
As your visitors are only one click away from Instagram, YouTube, or a competitors' site, your web copy needs to stand out. The words, phrases, and sentences you place on your pages must connect with your readers, melt into their psyche, and gently push each visitor to action.
For better or worse, the copy you publish on your website is going to define your brand.
As your visitors are only one click away from Instagram, YouTube, or a competitors' site, your web copy needs to stand out. The words, phrases, and sentences you place on your pages must connect with your readers, melt into their psyche, and gently push each visitor to action.
For better or worse, the copy you publish on your website is going to define your brand.
Words with the Power to Thrill and Motivate Your Audience
02
But creating a remarkable web copy isn’t easy. It takes a unique combination of talent, knowledge, and experience to use words effectively, and not everyone can get it right.
When they first came to us, many of our clients were held back by boring and poor written pages that failed to establish a coherent tone and voice, meet their audience’s needs, or align with their business objectives.
At Ezca, we’re able to get it right because we start every Website Copywriting project with a thorough analysis of your target consumers, their needs, and the many ways your brand can solve their problems. Only then will our professional copywriters begin the work of translating those solutions into a powerful assemblage of words that will convince your audience that you have something of value to offer.
What can you expect from their efforts? Convincing copy that will move your audience, build trust in your business, and help turn prospects into loyal customers and enthusiastic supporters for your brand.
When they first came to us, many of our clients were held back by boring and poor written pages that failed to establish a coherent tone and voice, meet their audience’s needs, or align with their business objectives.
At Ezca, we’re able to get it right because we start every Website Copywriting project with a thorough analysis of your target consumers, their needs, and the many ways your brand can solve their problems. Only then will our professional copywriters begin the work of translating those solutions into a powerful assemblage of words that will convince your audience that you have something of value to offer.
What can you expect from their efforts? Convincing copy that will move your audience, build trust in your business, and help turn prospects into loyal customers and enthusiastic supporters for your brand.
Web Copywriting with an Entrepreneurial View
03
Before getting together at Ezca, we were all entrepreneurs who had each started and sold several companies. We love Web Copywriting because we’ve seen for ourselves just how badly lifeless pages or an inconsistent voice and tone can damage a brand and alienate its audience.
We promise to treat your business as we would our own.
Since we’ve run our own companies, we understand that every dollar you invest in digital marketing must count. We become just as frustrated — if not more so — with an uninspiring copy that fails to connect with its audience and win conversions, as you probably do. And we have no tolerance for the lazy and aimless efforts that have allowed poorly written and ineffectual content to dominate the internet.
When you join forces with Ezca, you’re calling on the power of multiple minds with years of combined experience helping clients succeed in the online marketplace. After hundreds of cases, we’ve figured out how to draw up a beautiful web copy that will drive interest in your brand, turn clicks into conversions, and position your business for sustainable long-term growth.
We think you’ll find the return on your investment nothing short of remarkable!
If you’re ready to put our Website Copywriting talents to work for you, we’d love to talk and learn more about how we can help you grow your business.
We promise to treat your business as we would our own.
Since we’ve run our own companies, we understand that every dollar you invest in digital marketing must count. We become just as frustrated — if not more so — with an uninspiring copy that fails to connect with its audience and win conversions, as you probably do. And we have no tolerance for the lazy and aimless efforts that have allowed poorly written and ineffectual content to dominate the internet.
When you join forces with Ezca, you’re calling on the power of multiple minds with years of combined experience helping clients succeed in the online marketplace. After hundreds of cases, we’ve figured out how to draw up a beautiful web copy that will drive interest in your brand, turn clicks into conversions, and position your business for sustainable long-term growth.
We think you’ll find the return on your investment nothing short of remarkable!
If you’re ready to put our Website Copywriting talents to work for you, we’d love to talk and learn more about how we can help you grow your business.
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